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SubscribePrincipled Personas: Defining and Measuring the Intended Effects of Persona Prompting on Task Performance
Expert persona prompting -- assigning roles such as expert in math to language models -- is widely used for task improvement. However, prior work shows mixed results on its effectiveness, and does not consider when and why personas should improve performance. We analyze the literature on persona prompting for task improvement and distill three desiderata: 1) performance advantage of expert personas, 2) robustness to irrelevant persona attributes, and 3) fidelity to persona attributes. We then evaluate 9 state-of-the-art LLMs across 27 tasks with respect to these desiderata. We find that expert personas usually lead to positive or non-significant performance changes. Surprisingly, models are highly sensitive to irrelevant persona details, with performance drops of almost 30 percentage points. In terms of fidelity, we find that while higher education, specialization, and domain-relatedness can boost performance, their effects are often inconsistent or negligible across tasks. We propose mitigation strategies to improve robustness -- but find they only work for the largest, most capable models. Our findings underscore the need for more careful persona design and for evaluation schemes that reflect the intended effects of persona usage.
Don't be a Fool: Pooling Strategies in Offensive Language Detection from User-Intended Adversarial Attacks
Offensive language detection is an important task for filtering out abusive expressions and improving online user experiences. However, malicious users often attempt to avoid filtering systems through the involvement of textual noises. In this paper, we propose these evasions as user-intended adversarial attacks that insert special symbols or leverage the distinctive features of the Korean language. Furthermore, we introduce simple yet effective pooling strategies in a layer-wise manner to defend against the proposed attacks, focusing on the preceding layers not just the last layer to capture both offensiveness and token embeddings. We demonstrate that these pooling strategies are more robust to performance degradation even when the attack rate is increased, without directly training of such patterns. Notably, we found that models pre-trained on clean texts could achieve a comparable performance in detecting attacked offensive language, to models pre-trained on noisy texts by employing these pooling strategies.
Fine-tuning Aligned Language Models Compromises Safety, Even When Users Do Not Intend To!
Optimizing large language models (LLMs) for downstream use cases often involves the customization of pre-trained LLMs through further fine-tuning. Meta's open release of Llama models and OpenAI's APIs for fine-tuning GPT-3.5 Turbo on custom datasets also encourage this practice. But, what are the safety costs associated with such custom fine-tuning? We note that while existing safety alignment infrastructures can restrict harmful behaviors of LLMs at inference time, they do not cover safety risks when fine-tuning privileges are extended to end-users. Our red teaming studies find that the safety alignment of LLMs can be compromised by fine-tuning with only a few adversarially designed training examples. For instance, we jailbreak GPT-3.5 Turbo's safety guardrails by fine-tuning it on only 10 such examples at a cost of less than $0.20 via OpenAI's APIs, making the model responsive to nearly any harmful instructions. Disconcertingly, our research also reveals that, even without malicious intent, simply fine-tuning with benign and commonly used datasets can also inadvertently degrade the safety alignment of LLMs, though to a lesser extent. These findings suggest that fine-tuning aligned LLMs introduces new safety risks that current safety infrastructures fall short of addressing -- even if a model's initial safety alignment is impeccable, it is not necessarily to be maintained after custom fine-tuning. We outline and critically analyze potential mitigations and advocate for further research efforts toward reinforcing safety protocols for the custom fine-tuning of aligned LLMs.
